Phil Knight Quotes

25 quotes in 411 categories

• Play by the rules, but be ferocious.
• We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making…
• Make history or be a part of it.
• Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because…
• My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders…
• A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period…
• We used to think that everything started in the lab. Now we realize that everything spins off the consumer.
• Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company,…
• Meeting sports athletes that are the best in the world is a thrill to this day.
• I still get real nervous when I go in front of more than two people.
• You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.
• Dare to take chances, lest you leave your talent buried in the ground.
• It's alright to be Goliath but always act like David.
• It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do…
• Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.
• There comes a time in every life when the past recedes and the future opens. It's that moment when you turn to face the unknown.…
• I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.
• I'm Phil Knight, and I don't believe in advertising.
• Up until the time I was 14 years old, I was sure that I was going to be a big-league baseball player. But that dream…
• The trouble in America is not that we are making too many mistakes, but that we are making too few.

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