Quote by Peter Coughter Download Open image ““When we are selling our ideas, the audience must first buy us.”” — Peter Coughter ★ ★ ★ ★ ★ 2.1 out of 5 (4 ratings) Copy quoteShare
“In advertising, if you could get clients to laugh, they usually bought your ideas” — Michael Gates Gill Copy Share Image
“The secret to selling great work is to sell the idea of the work before you sell the work.” — Peter Coughter Copy Share Image
“I sell words, not ideas, but in every spectrum of my words are millions of ideas, it only remains whether they can be grabbed” — Temitope Abiola Copy Share Image
“Selling is simply having a discussion, where the goal is to discern how you can best serve the prospect.” — Rob Liano Copy Share Image
“When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some… — Mokokoma Mokhonoana Copy Share Image
“Do you want to be the person who owns the idea or the product and sets the terms by which it is sold or… — Ido Leffler Copy Share Image
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you… — Leo Burnett Copy Share Image
“The second part of it, which I think is really critical, is understanding that being creative means that you have to sell your ideas.” — Jocelyn K. Glei Copy Share Image
“You could sometimes guide people’s opinions, but if they didn’t want to buy what you had to sell you could shout yourself hoarse trying… — Clive Barker Copy Share Image
“Good ideas have no value because the world already has too many of them. The market rewards execution, not ideas.” — Scott Adams Copy Share Image
“Just spend a bit of time bringing the same level of creativity to selling the work as you brought to creating the work.” — Peter Coughter Copy Share Image
“The words on the screen are usually a distraction to the audience. If you’re reading the words, by the time you’ve gotten around to… — Peter Coughter Copy Share Image
“the audience will not remember the vast majority of what you say. But they will remember what they thought about what you said. And… — Peter Coughter Copy Share Image
“We all fall in love with our own ideas. The trick is to know when to fall out of love with these ideas and… — Peter Coughter Copy Share Image
“If they’re not getting something, you’ve got to make the point in a way that they do get before you move on to the… — Peter Coughter Copy Share Image
“But it’s not because we’re afraid to fail. It’s because we’re afraid that we’ll succeed. That is what truly terrifies us.” — Peter Coughter Copy Share Image
“It should seem as if we’re thinking of these words for the first time as we say them. In fact, it should feel as… — Peter Coughter Copy Share Image
“Start each of your sentences by looking directly into someone’s eyes.” — Peter Coughter Copy Share Image
“things—Feeling Safe, Being Right, Feeling Good, and Looking Good. If any of these conditions are challenged, we become fearful.” — Peter Coughter Copy Share Image
“But when you have something important to say, you must be looking at someone.” — Peter Coughter Copy Share Image
“And then, you’ve got to sit down and write what I call the “Voice Over” for each slide. You’ve got to decide exactly what… — Peter Coughter Copy Share Image
“The secret to selling great work is to sell the idea of the work before you sell the work.” — Peter Coughter Copy Share Image
