Emerging Quote by Peggy Johnson
“Women themselves are an emerging market.”
About This Quote
Source Interview: Tech Conference, 2022
Frames women as an untapped demographic for business growth.
In simple terms: Women represent a growing market opportunity.
Target women consumers.
Themes
Mood
Type
When to use this quote
- product development
- advertising campaigns
- investment strategies
Key Concepts
Questions to Reflect On
- How can companies authentically serve women?
- What barriers exist for women in tech?
Risk of overgeneralizing diverse experiences.