Advice Quote by Paul Saffo
“My advice is don't use technology primarily to lower costs. Use technology to create new, effective ways of touching the market and creating new businesses and if you do that right, the cost savings will come.”
About This Quote
Source Speech: Business Innovation Talk, 2010
Technology should be leveraged to open new market opportunities, not just to cut expenses; value creation precedes cost reduction.
In simple terms: Use tech to create value, cost savings follow.
Key Takeaway
Focus on market impact first.
Themes
innovation
strategy
value creation
Mood
optimistic
strategic
Type
motivational
business
When to use this quote
- product launch
- market expansion
- digital transformation
- startup growth
Key Concepts
disruption
business model innovation
Questions to Reflect On
- How can you measure new market value before cost cuts?
- What risks arise from prioritizing innovation over profitability?
A Different Perspective
Cost savings may be delayed if market fit is poor.
