Creative Quote by Paul Rand
“So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time.”
About This Quote
Source Book: “Thoughts on Design” by Paul Rand, 1994
Design involves confronting a problem, then stepping back so the problem or solution emerges naturally, followed by continual reassessment.
In simple terms: Step back to let solutions surface, then refine them repeatedly
Key Takeaway
Embrace iterative, intuitive problem solving
Themes
design
creativity
iteration
intuition
Mood
analytical
inspirational
Type
design philosophy
process guide
When to use this quote
- product development
- artistic projects
- strategic planning
Key Concepts
cognitive psychology
design thinking
Questions to Reflect On
- How do you balance intuition with analysis?
- When should you revisit a solution?
A Different Perspective
Over‑reliance on intuition can miss analytical rigor
