Aesthetic Quote by Paul Rand

Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors.

— George Santayana

Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by…

— Paul Rand

Graphic design is a visual language uniting harmony and balance, color and light, scale and tension, form and content. But it is also an…

— Jessica Helfand

If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing…

— Paul Rand

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

— Massimo Vignelli

Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.

— Chip Kidd

Graphic Design is the communication of information in an appropriate visual manner.

— Massimo Vignelli

Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally.

— Karim Rashid

Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and…

— Paul Rand

Graphic design is a popular art and a practical art, an applied art and an ancient art. Simply put, it is the art of…

— Jessica Helfand

Graphic Design is the communication framework through which these messages about what the world is now, and what we should aspire to. It's the…

— Rick Poynor

Design is art that people use,

— Ellen Lupton