Avoid Possible Quote by Patrick Lencioni
““avoid, as much as possible, telling clients what they would do if they were to be hired; instead, they just start serving them as though they were already a client. And””
About This Quote
Source Book: The Advantage, 2010
Advises treating potential clients as existing ones to build trust and demonstrate service before formal agreements.
In simple terms: Serve clients as if they’re already hired.
Key Takeaway
Show value early to win business.
Themes
customer service
trust building
sales strategy
Mood
practical
strategic
Type
business
professional
When to use this quote
- consulting pitches
- client onboarding
- business development
Key Concepts
relationship management
service design
Questions to Reflect On
- How can you balance service with resource limits?
- When does early service become exploitation?
A Different Perspective
Risk of over‑promising before commitment.
