Blueprint Quote by Orit Gadiesh
““where his blueprint called for retooling his research and development functions, the target was clear: new products should account for 20 percent of the company’s portfolio each year, and all products needed to score a minimum 60-40 preference among relevant consumers versus competitor products, and offer a better nutritional profile.””
About This Quote
Source Speech: Business Strategy Presentation, 2005
A company aims to allocate 20% of its portfolio to new products annually and ensure they meet a 60‑40 consumer preference and superior nutrition.
In simple terms: Set clear product goals and quality standards.
Key Takeaway
Focus on innovation with measurable consumer appeal.
Themes
innovation
product development
consumer preference
nutrition
Mood
strategic
determined
Type
business
leadership
When to use this quote
- launch new product lines
- evaluate consumer feedback
- improve nutritional content
Key Concepts
portfolio management
competitive advantage
market segmentation
Questions to Reflect On
- How will you balance speed of innovation with rigorous testing?
- What metrics will ensure nutritional improvements?
A Different Perspective
Achieving both market share and health goals can be costly and complex.
