Aim Quote by Noah Lukeman

Simplicity is no longer presented as a virtue. The value of complex and difficult language has been preached with such insistence that the public…

— John Ralston Saul

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than…

— Jonathan Ive

“Simplicity is a kind of transparency in which subtle nuances can have outsize effects. When everything is visible and appears to be dumb, that’s…

— David Byrne

“Simplicity may be simple, but like complexity it requires linguistic precision, and may therefore call for relatively obscure expressions at times.”

— John White

Simplicity is a great virtue but it requires hard work to achieve it and education to appreciate it. And to make matters worse: complexity…

— Anonymous

Simplicity is the outward sign and symbol of depth of thought.

— Lin Yutang

Because I write very simply, but inside the simplicity, there's a lot of subtlety. That's what I'm proud of.

— Ben Folds

“Simple is pretty because it is plain; simple is effective because it gives an understandable clear message; simple is genius because it gains our…

— Mehmet Murat ildan

Four basic premises of writing: clarity, brevity, simplicity, and humanity.

— William Zinsser

“When faced with complexity, the answer is simplicity.”

— George Choy

Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.

— Maurice Saatchi

Simplicity is ultimately a matter of focus.

— Ann Voskamp