Make Quote by Neera Tanden

Candidates use their negative message to highlight a contrast with their opponent that helps define themselves positively.

— Neera Tanden

Candidates, of course, often claim that they want to run 'a purely positive campaign,' but this rarely materializes.

— Kristen Soltis Anderson

Every great political campaign rewrites the rules; devising a new way to win is what gives campaigns a comparative advantage against their foes.

— John Podhoretz

...associational ad hominem attacks remain the left's favorite rhetorical strategy for undermining opponents.

— Jonah Goldberg

A campaign is about defining who you are - your vision and your opponent's vision.

— Donna Brazile

People do not like negative campaigns.

— Sushma Swaraj

Attack politics costs us dearly in terms of insight into the candidates. In a presidential campaign, the focus is so tight that the politicians…

— Jack Germond

Other Republican candidates may retort to personal attacks and negative ads.

— George W. Bush

I'm concerned about the negative aspect of political campaigning in american nation, which is a new phenomenon. When I ran for president against Gerald…

— Jimmy Carter

If a political opponent has different approaches than mine, that doesn't make them a bad person. It means they have different backgrounds, experiences, and…

— Dana Perino

To a certain extent, people's behavior in a campaign is generally a reflection of how they would act in office.

— John Hickenlooper

Somehow politicians have become convinced that negative campaigning pays off in elections.

— George McGovern