Change Quote by MJ Hegar
“It's important not to try to convince others of your own reasons for change. Finding the reason why they should want to support your efforts is the key to effective change management.”
About This Quote
Effective change requires aligning others’ motivations, not just presenting personal reasons.
In simple terms: Convince others by showing their benefit.
Identify and communicate shared value.
Themes
Mood
Type
When to use this quote
- business transformation
- social movements
- policy reform
Key Concepts
Questions to Reflect On
- What incentives motivate your audience?
- How can you address hidden objections?
People may resist despite benefits.