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Adopted Quote by Milton Friedman

“. . . it is worth discussing radical changes, not in the expectation that they will be adopted promptly but for two other reasons. One is to construct an ideal goal, so that incremental changes can be judged by whether they move the institutional structure toward or away from that ideal. The other…” quote by Milton Friedman
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“. . . it is worth discussing radical changes, not in the expectation that they will be adopted promptly but for two other reasons. One is to construct an ideal goal, so that incremental changes can be judged by whether they move the institutional structure toward or away from that ideal. The other reason is very different. It is so that if a crisis requiring or facilitating radical change does arise, alternatives will be available that have been carefully developed and fully explored.”

Milton Friedman

About This Quote

Source Book: Capitalism and Freedom, 1962

Radical ideas are valuable for shaping long‑term goals and preparing alternatives for future crises, not for immediate adoption.

In simple terms: Big ideas guide goals and future plans.

Key Takeaway

Use big ideas to set direction and prepare options.

Themes

strategy future‑planning policy innovation

Mood

thoughtful analytical

Type

philosophical strategic

When to use this quote

  • government reform
  • business strategy
  • crisis response
  • long‑term planning

Key Concepts

Economic theory institutional design risk management

Questions to Reflect On

  • How can we test radical ideas without full implementation?
  • What safeguards ensure ideal goals stay realistic?
A Different Perspective

Ideas may be unrealistic or politically unfeasible in the short term.

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