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Goal Quote by Michael Porter

“If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.” quote by Michael Porter
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“If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.”

Michael Porter

About This Quote

Source Book: Competitive Strategy, Michael Porter, 1980

A strategy that reaches its intended goal is effective; reaching a target is a measurable success.

In simple terms: Goal = working, target = success.

Key Takeaway

Define clear goals and measurable targets.

Themes

business strategy performance

Mood

pragmatic analytical

Type

strategic instructional

When to use this quote

  • project management
  • marketing campaigns
  • sales planning
  • product launches

Key Concepts

goal alignment metrics evaluation

Questions to Reflect On

  • What distinguishes a goal from a target?
  • How to balance working and success?
A Different Perspective

Success metrics can be misleading without context.

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