Goal Quote by Michael Porter
“If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.”
About This Quote
Source Book: Competitive Strategy, Michael Porter, 1980
A strategy that reaches its intended goal is effective; reaching a target is a measurable success.
In simple terms: Goal = working, target = success.
Define clear goals and measurable targets.
Themes
Mood
Type
When to use this quote
- project management
- marketing campaigns
- sales planning
- product launches
Key Concepts
Questions to Reflect On
- What distinguishes a goal from a target?
- How to balance working and success?
Success metrics can be misleading without context.