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Autobiography Quote by Michael Korda

“For a book publisher, there is hardly a more dangerous category than that of celebrity autobiography. Forget who it's by, most books of this kind not only fail but fail big, since they are invariably expensive.” quote by Michael Korda
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“For a book publisher, there is hardly a more dangerous category than that of celebrity autobiography. Forget who it's by, most books of this kind not only fail but fail big, since they are invariably expensive.”

Michael Korda

About This Quote

Source Book: The Book Publishing Industry, 1975

Celebrity autobiographies often fail commercially and are overpriced, making them risky for publishers.

In simple terms: Celebrity memoirs are usually costly and unsuccessful.

Key Takeaway

Assess market demand before publishing.

Themes

publishing celebrity economics

Mood

pragmatic analytical

Type

business financial

When to use this quote

  • acquisition decisions
  • pricing strategies
  • marketing plans

Key Concepts

consumer behavior branding financial risk

Questions to Reflect On

  • What drives sales of low-quality memoirs?
  • Can pricing be adjusted to improve sales?
A Different Perspective

Readers may still buy for fame, despite poor quality.

2.9 out of 5 (10 ratings)

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