Colleagues Quote by Michael J. Silverstein
“Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.”
About This Quote
Source Book: The Art of Customer Loyalty, Michael J. Silverstein, 2005
Creating relentless growth by turning customers into vocal advocates who spread positive word‑of‑mouth.
In simple terms: Turn customers into enthusiastic promoters.
Key Takeaway
Encourage customers to share their love.
Themes
marketing
growth
customer advocacy
Mood
enthusiastic
optimistic
Type
marketing
strategic
When to use this quote
- product launch
- service improvement
- social media campaigns
- referral programs
Key Concepts
viral marketing
brand evangelism
network effects
Questions to Reflect On
- How can you motivate happy customers to speak up?
- What incentives keep advocacy authentic?
A Different Perspective
If customers are dissatisfied, the same tactics can backfire.
