Circles Quote by Michael Bierut
“Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target, you don't need to hire a designer, you barely need to know how to operate a computer program, the logo may as well be anything.”
About This Quote
Source Interview: 2018 AIGA Design Conference, Michael Bierut
Simple visual symbols can be created with minimal tools, emphasizing that design intuition outweighs formal training for basic logos.
In simple terms: Basic logos need only simple shapes and intuition.
Key Takeaway
Use simple tools and intuition for straightforward designs.
Themes
design
simplicity
intuition
Mood
practical
creative
Type
design
advice
When to use this quote
- creating a logo for a small business
- designing a flyer
- quick mock‑ups
Key Concepts
visual communication
branding
minimalism
Questions to Reflect On
- Can simplicity convey brand personality effectively?
- When is professional design essential?
A Different Perspective
May lack nuance for complex brand identities.
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