Creating value Quote by Marty Neumeier

“The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating surprise is a crucial step in creating value through innovation.” quote by Marty Neumeier — Download Open image

““The hallmark of innovation is surprise. No surprise, nothing new. Nothing new, no interest. No interest, no value. Therefore, creating surprise is a crucial step in creating value through innovation.””

Marty Neumeier

★ ★ ★ ★ ★ 3.9 out of 5 (7 ratings)

More by Marty Neumeier

The best design tool is a long eraser with a pencil at one end.

Marty Neumeier

Image

Brand is not what you say it is. It’s what they say it is.

Marty Neumeier

Image

You can't be a leader by following a leader.

Marty Neumeier

Image

A brand is a person’s gut feeling about a product, service or organization

Marty Neumeier

Image

“Sift through threats for hidden possibilities. Every threat carries with it the potential for innovation. The problem of obesity contains the possibility of new…

Marty Neumeier

Image

Cultures are naturally resistant to change. The same shared mental models that allow large numbers of people to work together efficiently can also keep…

Marty Neumeier

Image

A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why…

Marty Neumeier

Image

“Make a sketch, construct a model, or assemble a prototype. Then another. And another. With each attempt, you’ll reveal new possibilities for innovation. Your…

Marty Neumeier

Image

“Creativity is the discipline you use when you don’t know the answers, when you’re traveling to parts unknown. On this type of journey, missteps…

Marty Neumeier

Image

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build…

Marty Neumeier

Image

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

Marty Neumeier

Image

“The cave you fear to enter, goes the ancient proverb, holds the treasure you seek.”

Marty Neumeier

Image

Explore all 29 Marty Neumeier quotes

More Creating value quotes

Our system here of creating value for others and having people do the right thing, exchange information, and so on only works if people…

Charles Koch

Image

If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it…

Seth Godin

Image

“Management must think of itself not as producing products but as providing customer-creating value satisfactions. It must push this idea (and everything it means…

Harvard Business School Press

Image

The Web 2.0 world is defined by new ways of understanding ourselves, of creating value in our culture, of running companies, and of working together.

John Battelle

Image

I have never compromised on fundamentals. I've always believed in focusing on creating value and not valuation.

Bhavin Turakhia

Image

“If you are truly concerned about helping people and creating value for them in your business and life. God will take care of you,…

Bernard Kelvin Clive

Image

Try not to become a man of success, but a man of value. Look around at how people want to get more out of…

Albert Einstein

Image

All space must be attached to a value, to a public dimension. There is no private space. The only private space that you can…

Paulo Mendes da Rocha

Image

“A credible communist threat would offer people another use for their accelerating abilities besides creating value for profiteers or trying to become one of…

Anonymous