““You have probably been attacked in one form or another. Perhaps you’ve been criticized for your style of communication: too abrasive or too gentle, too aggressive or too quiet, too conflictive or too conciliatory, too cold or too warm. In any case, we doubt that anyone ever criticizes your character or your style when you’re giving them good news or passing out big checks. For the most part, people criticize you when they don’t like the message. But rather than focus on the content of your message, taking issue with its merits, they frequently find it more effective to discredit you. Of course, you may be giving them opportunities to do so; surely every one of us can continue to improve our style and our self-discipline. The point is not that you are blameless, but that the blame is largely misplaced in order to draw attention away from the message itself.””