Able Quote by Martin Lindstrom
“Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.”
About This Quote
Source Speech: Marketing Talk, Martin Lindstrom, 2018
Data-driven targeting delivers offers precisely when consumer desire peaks, increasing conversion across channels.
In simple terms: Targeted ads hit when you want it.
Key Takeaway
Use data to time offers.
Themes
marketing
consumer behavior
technology
Mood
analytical
strategic
Type
advertising
insightful
When to use this quote
- e‑commerce
- retail
- digital ads
- customer journey
Key Concepts
big data
personalization
timing
Questions to Reflect On
- How can brands respect privacy while personalizing?
- What moments trigger your buying?
A Different Perspective
Privacy concerns may limit data use.
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