Skip to content

Awareness Quote by Marshall McLuhan

“The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.” quote by Marshall McLuhan
Download Open image
“The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.”

Marshall McLuhan

About This Quote

Source Book: Understanding Media (1964)

Highlights early misunderstanding of television’s nature and its untapped potential, noting film’s emerging grasp.

In simple terms: People didn’t yet grasp TV’s true impact.

Key Takeaway

Recognize and explore new media’s possibilities.

Themes

media theory technology adoption cultural shift

Mood

analytical forward-looking

Type

theoretical observational

When to use this quote

  • advertising
  • media strategy
  • education

Key Concepts

innovation broadcasting film industry

Questions to Reflect On

  • What new media are we overlooking today?
  • How can we better anticipate media evolution?
A Different Perspective

Assumes linear progress of media understanding.

4.8 out of 5 (10 ratings)

More by Marshall McLuhan

Explore all 433 Marshall McLuhan quotes

More Awareness quotes

Browse all 4,768 Awareness quotes