Awareness Quote by Marshall McLuhan
“The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.”
About This Quote
Source Book: Understanding Media (1964)
Highlights early misunderstanding of television’s nature and its untapped potential, noting film’s emerging grasp.
In simple terms: People didn’t yet grasp TV’s true impact.
Recognize and explore new media’s possibilities.
Themes
Mood
Type
When to use this quote
- advertising
- media strategy
- education
Key Concepts
Questions to Reflect On
- What new media are we overlooking today?
- How can we better anticipate media evolution?
Assumes linear progress of media understanding.