Education Quote by Marshall McLuhan
“The media have substituted themselves for the older world. Even if we should wish to recover that older world we can do it only by an intensive study of the ways in which the media have swallowed it.”
About This Quote
Source Book: Understanding Media: The Extensions of Man, 1964
Media replace older cultural frameworks, and to reclaim the past we must study how media have absorbed it.
In simple terms: Media have taken over old ways.
Study media to understand loss.
Themes
Mood
Type
When to use this quote
- education
- archival research
- media literacy
Key Concepts
Questions to Reflect On
- How can we preserve heritage in a media‑driven world?
- Can media ever truly replicate older experiences?
Studying media may not fully restore lost cultures.