Frame Quote by Marshall McLuhan
“It is the framework which changes with each new technology and not just the picture within the frame.”
About This Quote
Source Book: Understanding Media: The Extensions of Man, 1964
Technology reshapes the underlying framework, not just the visual content it presents.
In simple terms: Technology changes the structure, not just the image.
Adapt to new frameworks as technology evolves.
Themes
Mood
Type
When to use this quote
- adoption of new tools
- media consumption
- design processes
Key Concepts
Questions to Reflect On
- How does a new tool alter your workflow?
- What underlying structures change with emerging media?
Framework shifts can be disruptive and require relearning.