““It’s a type of frame control,” Tyler Durden replied. A frame is an NLP term: It is the perspective through which one sees the world. Whoever’s frame—or subjective reality—is the strongest tends to dominate an interaction. “Style has all these really subtle ways of keeping control of the frame and getting people to qualify themselves to him. He makes sure that the focus is always on him. I’m writing a post about it.” “That’s””
