Books Quote by Marshall McLuhan
“Gutenberg made everybody a reader. Xerox makes everybody a publisher.”
About This Quote
Source Book: Understanding Media, Marshall McLuhan, 1964
Print democratized reading; digital copying democratizes publishing, reshaping communication.
In simple terms: Printing made readers; digital tech makes publishers.
Leverage new media to share ideas widely.
Themes
Mood
Type
When to use this quote
- education
- marketing
- journalism
- social media
Key Concepts
Questions to Reflect On
- How does this shift affect truth?
- What responsibilities come with easy publishing?
Digital tools can amplify misinformation.