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Harder Quote by Mark McCormack

“Round numbers beg to be negotiated, usually by counteroffer round numbers. Odd numbers sound harder, firmer, less negotiable.” quote by Mark McCormack
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“Round numbers beg to be negotiated, usually by counteroffer round numbers. Odd numbers sound harder, firmer, less negotiable.”

Mark McCormack

About This Quote

Source Book: Negotiating Success, 1995

Round numbers are pliable; odd numbers feel firmer and less negotiable.

In simple terms: Even numbers are easier to negotiate.

Key Takeaway

Use odd numbers to appear firm.

Themes

negotiation tactics psychology pricing

Mood

strategic analytical

Type

business practical

When to use this quote

  • Legal contracts
  • salary offers

Key Concepts

sales contract discussions budgeting

Questions to Reflect On

  • When should you choose even over odd?
  • How does number perception affect deals?
A Different Perspective

Odd numbers can be perceived as arbitrary.

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