Ads Quote by Margaret J. Wheatley
“Despite current ads and slogans, the world doesn't change one person at a time. It changes when networks of relationships form among people who share a common cause and vision of what's possible. This is good news for those of us intent on creating a positive future. Rather than worry about critical mass, our work is to foster critical connections. We don't need to convince large numbers of people to change; instead, we need to connect with kindred spirits. Through these relationships, we will develop the new knowledge, practices, courage and commitment that lead to broad-based change.”
About This Quote
Source Book: Leadership and the New Science, Margaret J. Wheatley, 1992
Change spreads through interconnected relationships rather than isolated individuals; fostering connections accelerates collective transformation.
In simple terms: Networks drive change more than single actions.
Build and nurture relationships with like‑minded people.
Themes
Mood
Type
When to use this quote
- community organizing
- collaborative projects
- movement building
- peer mentorship
Key Concepts
Questions to Reflect On
- How can you balance network building with addressing systemic issues?
- What strategies ensure inclusive connections?
Relying solely on networks may overlook structural barriers that need policy or systemic solutions.