Cases Quote by Marcus Buckingham
“In most cases, no matter what it is, if you measure it and reward it, people will try to excel at it”
About This Quote
Source Book: First, Break All the Rules, 1999
Measuring and rewarding specific outcomes drives people to focus and excel in those areas.
In simple terms: Rewards shape behavior and performance.
Align incentives with goals.
Themes
Mood
Type
When to use this quote
- employee evaluation
- sales targets
- customer service
- project management
Key Concepts
Questions to Reflect On
- What metrics truly matter?
- How to balance measurement and creativity?
May cause tunnel vision, neglecting unmeasured aspects.