Behavior Quote by Ramez Naam
“If your incentives are set up wrong - if for some reason you reward people for behavior that's actually bad for your customers or your organization - then you're going to encourage that behavior.”
About This Quote
Source Talk: TEDx, Ramez Naam, 2018
Misaligned incentives cause harmful behavior, so design rewards that truly benefit customers and the organization.
In simple terms: Bad rewards lead to bad outcomes.
Align incentives wisely.
Themes
Mood
Type
When to use this quote
- sales targets
- product development
- customer service
Key Concepts
Questions to Reflect On
- How can you audit current reward systems?
- What unintended consequences might arise?
Changing incentives can be complex and meet.