Clear Quote by Marc Randolph
“As software began to be sold to people who would never consider themselves technical, it suddenly became clear that you needed people who spoke their language.”
About This Quote
Source Interview: Startup podcast, 2018
Non‑technical users need relatable language to adopt software.
In simple terms: Speak customers' language.
Key Takeaway
Simplify tech talk.
Themes
communication
accessibility
marketing
Mood
practical
informative
Type
business
educational
When to use this quote
- product demos
- sales pitches
- onboarding
- support
Key Concepts
human‑centered design
user experience
Questions to Reflect On
- How do you explain complex features simply?
- When is technical detail essential?
A Different Perspective
Simplifying can oversimplify features.
![“We have no clear ideas of the agency of [demonic] spirits, nor is it necessary. The Scripture says little to satisfy our curiosity; but tells us plainly that he is always watching us, and desiring to sift us as wheat. I believe we give him no more than his due, when we charge him with having a…” quote by John Newton](https://sms4smile.com/quotes/img-quotes/c75/john-newton-6629_abundance_we-have-no-clear-ideas-of-the-agency-of_2907.jpg)
