Deals Quote by Lupe Fiasco
“360 deals are the new things of the industry. It's not about selling records; it's about selling T-shirts, getting a piece of your publishing, getting a piece of your touring, and all these other kind of properties.”
About This Quote
Source Interview: Music Industry Podcast, 2022
The music business now profits from diversified revenue streams beyond record sales, such as merchandise and touring rights.
In simple terms: Music income comes from many sources now.
Key Takeaway
Diversify income beyond album sales.
Themes
business
music
entrepreneurship
Mood
pragmatic
critical
Type
strategic
financial
When to use this quote
- artist contracts
- tour planning
- merchandise design
Key Concepts
royalty models
brand extensions
Questions to Reflect On
- What risks exist when focusing on non‑musical revenue?
- How can artists maintain artistic integrity while expanding income?
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