Asks Quote by Liam Gillick
“The bourgeoisie are the only people who want to help me. The enlightened bourgeoisie are the only ones who ever buy anything, look after it, and don't ask for a discount. They want to look after you.”
About This Quote
Source Interview: Art and Design Talk, 2015
The speaker suggests that only the affluent, especially those who are culturally aware, truly care about supporting and maintaining quality products without seeking discounts.
In simple terms: Wealthy, enlightened consumers care for quality without haggling.
Key Takeaway
Target high‑value customers who appreciate craftsmanship.
Themes
consumer behavior
class
marketing
value perception
Mood
strategic
analytical
Type
marketing
business
When to use this quote
- luxury branding
- product development
- customer service
- pricing strategy
Key Concepts
elitism
consumer loyalty
social responsibility
Questions to Reflect On
- How can brands authentically engage affluent audiences?
- What risks arise from over‑reliance on a niche market?
A Different Perspective
Assumes all affluent people share these values, which may not hold true.
