"We want consumers to say, 'That's a hell……" — Leo Burnett

"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"

50 Quotes by Leo Burnett

Leo Burnett has 50 quotes on this site. A few more worth reading:

When you reach for the stars you may not quite get one, but you won't come up with a handful…
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din…
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but…
I regard a great ad as the most beautiful thing in the world.
I have learned that it is far easier to write a speech about good advertising than it is to write…
The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in…
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the…
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big…
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and…

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More Ad Quotes

This quote is filed under Ad Quotes, one of 384 quotes in that category. Here are a few more:

Here men from the planet Earth first set foot upon the Moon. July 1969 AD. We came in peace for… — Neil Armstrong
When I was in middle school, some of my so-called friends found a catalogue ad I did for Superman pajamas.… — Jensen Ackles
Just because your ad looks good is no insurance that it will get looked at. How many people do you… — William Bernbach
I regard a great ad as the most beautiful thing in the world. — Leo Burnett
I have learned that it is far easier to write a speech about good advertising than it is to write… — Leo Burnett
I believe that an orderly universe, one indifferent to human preoccupations, in which everything has an explanation even if we… — Richard Dawkins
If you think about how healthcare is delivered, it's on an ad hoc basis. Someone comes into a hospital, someone… — Unknown Author
...the crimes of violence committed for selfish, personal motives are historically insignificant compared to those committed ad majorem gloriam Dei,… — Arthur Koestler
It is quite wrong to think of old age as a downward slope. On the contrary, one climbs higher and… — George Sand
I remember the day we were hanging around the band's commune and Roger came in with the press kit for… — Cynthia Heimel
Some jobs are worse than actual wives. Ad agency vs. Matrimony, for instance: Even the most capricious and demanding spouse… — P.J. O'Rourke
A great ad campaign will make a bad product fail faster. It will get more people to know it's bad. — William Bernbach

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"We want consumers to say, 'That's a hell……" — Leo Burnett

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50 Quotes by Leo Burnett

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