Goals Quote by Laszlo Bock
““Google’s mission is distinctive both in its simplicity and in what it doesn’t talk about. There’s no mention of profit or market. No mention of customers, shareholders, or users. No mention of why this is our mission or to what end we pursue these goals. Instead, it’s taken to be self-evident that organizing information and making it accessible and useful is a good thing. This””
About This Quote
Source Speech: Google Internal Presentation, 2005
The mission statement focuses on organizing information without mentioning profit, customers, or shareholders, implying an assumed inherent good.
In simple terms: Google's purpose is framed as self‑evident good, omitting typical business motives.
Key Takeaway
Clarify purpose beyond vague ideals.
Themes
business ethics
mission statements
corporate culture
transparency
values
Mood
thoughtful
analytical
strategic
Type
mission statement
philosophical
When to use this quote
- strategic planning
- employee onboarding
- public relations
- investor communications
- policy drafting
Key Concepts
purpose definition
stakeholder theory
organizational psychology
Questions to Reflect On
- Why might a company omit profit from its mission?
- How does this affect stakeholder trust?
A Different Perspective
Overlooking profit and stakeholder interests can lead to misaligned priorities.
