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Ahead Quote by Lapo Elkann

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“Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.”

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More by Lapo Elkann

I like listening to music and driving. How do you say... It's the only way I can 'chillax.'

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I love Winston Churchill. I love the wisdom he had, the sagacity. I like people who are independent-minded. People who aren't part of clans…

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I am lucky because I can - and I like to - mix the beautiful Caraceni jackets I inherited from my grandfather with a…

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I am Jewish, Italian, American, Catholic.

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I am in love with cars; I love anything that moves,

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I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here.

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I don't have an MBA, and I didn't go to Yale. I'm not an academic person and wasn't a good student. Instead, I've been…

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I love Italy and I say I am from Italy wherever I go.

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Tiles, the best furniture, fabrics, bath fixtures, bronze - just leaf through any design magazine and you immediately understand they're all 'Made in Italy.'…

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Fashion is something which is non-lasting; it's ephemeral.

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I have the Italian flag embroidered onto all my dress-shirt cuffs. I am very proud to be Italian.

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The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but…

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Explore all 44 Lapo Elkann quotes

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