About Quote by Lapo Elkann
“I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here.”
About This Quote
Source Interview: Lapo Elkann on automotive design, 2020
Cars should be exciting and desirable, not merely functional like everyday objects.
In simple terms: Cars need excitement, not blandness.
Key Takeaway
Prioritize design that sparks desire.
Themes
design
desire
automotive
marketing
culture
Mood
playful
confident
Type
advertising
marketing
When to use this quote
- car advertising
- product launch
- luxury market
- brand revitalization
Key Concepts
Aesthetics
consumer psychology
brand identity
Questions to Reflect On
- How does design influence purchase decisions?
- What balance between form and function is ideal?
A Different Perspective
Design alone cannot guarantee sales without performance.
