Data Quote by Kevin Reilly
“Creating more direct relationships with consumers, utilizing the resulting data and insights, is increasingly more valuable - and an evolution of the traditional competency of ad-supported television networks.”
About This Quote
Source Interview: Business strategy discussion, 2020
Direct consumer relationships and data-driven insights are becoming more valuable than traditional ad-supported TV models.
In simple terms: Data from consumers is now more valuable.
Key Takeaway
Leverage consumer data.
Themes
marketing
data analytics
media evolution
Mood
strategic
forward-looking
Type
analytical
business
When to use this quote
- advertising agencies
- broadcast networks
- brand strategy
Key Concepts
digital transformation
consumer insight
Questions to Reflect On
- How can you ethically use consumer data?
- What new value can data create?
A Different Perspective
Data privacy concerns may limit data collection.
![“[Brazil] went to the UN and said, "We need new standards for this." We need to take a look at what they're calling "data sovereignty."” quote by Edward Snowden](https://sms4smile.com/quotes/img-quotes/af7/edward-snowden-555_brazil_brazil-went-to-the-un-and-said-we-need-n_14906.jpg)
