About Quote by Kevin Plank
“When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'”
About This Quote
Source Speech: Business keynote, 2018
Companies often boast achievements, but consumers care about recent personal benefits.
In simple terms: Consumers want recent value, not corporate bragging.
Key Takeaway
Focus on delivering recent, tangible benefits to customers.
Themes
marketing
customer focus
communication
Mood
engaging
direct
Type
motivational
strategic
When to use this quote
- product launches
- customer service
- brand campaigns
Key Concepts
value proposition
customer centricity
Questions to Reflect On
- How can you demonstrate recent value?
- What metrics show recent impact?
A Different Perspective
Neglecting past achievements can erode trust.
