Able Quote by Kevin McCloud
“Sustainability is now a big baggy sack in which people throw all kinds of old ideas, hot air and dodgy activities in order to be able to greenwash their products and feel good.”
About This Quote
The term “sustainability” is being used as a vague cover for outdated or superficial practices, allowing companies to appear eco‑friendly without real impact.
In simple terms: Sustainability is sometimes a marketing façade.
Key Takeaway
Demand transparency and measurable outcomes.
Themes
greenwashing
marketing
environment
authenticity
Mood
skeptical
informed
Type
critical
educational
When to use this quote
- product labeling
- company policies
- environmental reports
Key Concepts
corporate responsibility
consumer awareness
Questions to Reflect On
- How can you verify a product’s true sustainability?
- What standards should define genuine green practices?
A Different Perspective
Some initiatives genuinely improve sustainability; not all are deceptive.
![“[A]s you partake of the world's bill of fare, that's darned good advice to follow. Do a lot of spitting out the hot air. And be careful what you swallow.” quote by Dr. Seuss](https://sms4smile.com/quotes/img-quotes/da8/dr-seuss-1224_advice_a-s-you-partake-of-the-world-s-bill-of-f_6806.jpg)
![“It [writing] has enormous meta-cognitive implications. The power is this: That you cannot only think in ways that you could not possibly think if you did not have the written word, but you can now think about the thinking that you do with the written word. There is danger in this, and the danger…” quote by John R. Searle](https://sms4smile.com/quotes/img-quotes/7b6/john-r-searle-82459_academic-life_it-writing-has-enormous-meta-cognitive-i_147758.jpg)
