““be familiar to potential participants, such as Passover or Hanukkah. Charge no entry fee to keep the barriers low for participation. 3. As an option, take an event or program already planned and move it into a public space. Or take a longer multisession program and divide it into individual stand-alone events. Also, plan events as part of the secular community-at-large calendar, such as local fairs and parades. 4. Always design events to appeal to a defined target audience. Focus on the needs of the potential participant, not the needs or interests of the sponsoring institution. 5. Make sure the event is convenient for potential participants to attend. Identify arts, music, and cultural venues that your target audience frequents, including bookstores, theaters, concert halls, and athletic centers. 6. Market your programs in secular venues””
