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Always Quote by Taika Waititi

“I've always said that, first and foremost, I make films for New Zealanders. They're my target audience. Then after that, if people appreciate my stories from outside this country, then that's an added bonus.” quote by Taika Waititi
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“I've always said that, first and foremost, I make films for New Zealanders. They're my target audience. Then after that, if people appreciate my stories from outside this country, then that's an added bonus.”

Taika Waititi

About This Quote

Source Interview: New Zealand Film Directors Forum, 2019

He prioritizes local audiences, viewing international appeal as a bonus, not the primary goal.

In simple terms: Make films for your own people first.

Key Takeaway

Focus on your core audience.

Themes

local culture audience focus humility

Mood

pragmatic proud

Type

inspirational practical

When to use this quote

  • film festivals
  • community screenings
  • marketing strategies

Key Concepts

filmmaking cultural identity

Questions to Reflect On

  • What value does a local audience bring?
  • How can you expand appeal without compromising core values?
A Different Perspective

Risk of limiting global reach if too inward‑focused.

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