Attention Quote by Kenneth Cole
“I always believe that if you're looking at a magazine and I'm one of 40 ads, I - in effect - get one-fortieth of your attention. But if, when you close that magazine, you're still thinking about my ad, I've got a lot more than one-fortieth of your attention.”
About This Quote
Source Advertisement interview, 2012
Attention is fragmented; a single ad gets minimal focus unless it lingers in memory afterward.
In simple terms: Ads get tiny focus unless they stay in mind.
Key Takeaway
Create memorable ads.
Themes
marketing
attention
memory
advertising
Mood
creative
analytical
Type
advertising
strategic
When to use this quote
- Magazine ads
- digital ads
- brand campaigns
Key Concepts
Brand recall
cognitive bias
media impact
Questions to Reflect On
- What makes an ad stick in minds?
- How can brands increase post-exposure recall?
A Different Perspective
Memorability is hard to guarantee.
![“I went to a mosque in Philadelphia with [my wife] in December 24, 1999. And we we went to this mosque in Philly, and I just had such a strong reaction to the prayer. And I was really emotionally - I felt really grounded at that time. And so to be in this prayer and the imam is doing the prayer in…” quote by Mahershala Ali](https://sms4smile.com/quotes/img-quotes/d31/mahershala-ali-6687_attention_i-went-to-a-mosque-in-philadelphia-with_3083.jpg)
