Audience Quote by Keith Johnstone
“Every time you go the way the audience expects, they'll think you're original. People laugh with pleasure at the obvious.”
About This Quote
Source Book: “Improvisation for the Theater”, 1979
Following audience expectations yields predictable, unoriginal work; true originality defies expectations.
In simple terms: Avoid predictability to stay original.
Key Takeaway
Challenge norms to be innovative.
Themes
originality
audience
performance
Mood
provocative
energetic
Type
creative
motivational
When to use this quote
- stand‑up comedy
- theatrical improv
- marketing pitches
- product design
Key Concepts
theatre
psychology
innovation
Questions to Reflect On
- What expectations can you subvert today?
- How do you gauge audience reaction to novelty?
A Different Perspective
Risk of alienating the audience if too unconventional.
