Brainstorming Quote by Jonah Lehrer
![“The fatal misconception behind brainstorming is that there is a particular script we should all follow in group interactions… [W]hen the composition of the group is right—enough people with different perspectives running into one another in unpredictable ways—the group dynamic will take care of…” quote by Jonah Lehrer](https://sms4smile.com/quotes/img-quotes/d7e/jonah-lehrer-9286_brainstorming_the-fatal-misconception-behind-brainstor_846834.jpg)
““The fatal misconception behind brainstorming is that there is a particular script we should all follow in group interactions… [W]hen the composition of the group is right—enough people with different perspectives running into one another in unpredictable ways—the group dynamic will take care of itself. All these errant discussions add up. In fact, they may even be the most essential part of the creative process. Although such conversations will occasionally be unpleasant—not everyone is always in the mood for small talk or criticism—that doesn’t mean that they can be avoided. The most creative spaces are those which hurl us together. It is the human friction that makes the sparks.””
About This Quote
Source Interview: The Art of Brainstorming, The New Yorker, 2010
Creative groups thrive when diverse perspectives clash, producing unpredictable, valuable ideas despite occasional discomfort.
In simple terms: Diverse ideas clash, sparking creativity.
Key Takeaway
Embrace friction in group work.
Themes
creativity
collaboration
diversity
conflict
innovation
Mood
energized
challenging
Type
motivational
philosophical
When to use this quote
- team meetings
- product development
- design sprints
- academic workshops
Key Concepts
psychology
group dynamics
idea generation
Questions to Reflect On
- How can you structure discussions to balance tension and safety?
- What roles help manage conflict product?
A Different Perspective
Not all participants may feel comfortable with conflict, which can hinder contribution.
