Books Quote by John Wiley and Sons
““decade was over For Dummies books had been published in over 30 languages, from Albanian to Turkish. In the early years, many publishers questioned whether the series would work in their language market. The answer today is a global phenomenon. Our reach also expanded beyond books. In 1996 a license agreement with EMI brought Classical Music For Dummies enhanced CDs to market. Critically and commercially successful, the series initiated the For Dummies licensing program of products and services that has included software, consumer electronics, instructional DVDs, DIY home improvement kits, online support services, beginner musical instruments, and more. Today, as books themselves have reached beyond traditional print formats to digital platforms, For Dummies continues to expand, into e-books, enhanced e-books, and mobile applications. And again, this too is happening globally, as Wiley editors in Australia, Canada, Germany, the U.K., and U.S. work together to grow our print and electronic publishing program, which is further enhanced by contributions from licensee publishers in France, the Netherlands, Spain, and elsewhere. It is remarkable to think that one book””
About This Quote
Source Book: For Dummies Series History, Wiley, 2020
The series grew from a simple guide format into a global brand spanning many media and languages, showing adaptability and broad appeal.
In simple terms: Dummies books expanded worldwide and into many formats.
Leverage brand versatility for new markets.
Themes
Mood
Type
When to use this quote
- publishing strategy
- international market entry
- media product development
- digital platform launch
Key Concepts
Questions to Reflect On
- How can a brand stay consistent while diversifying?
- What risks arise from rapid media expansion?
Success depends on maintaining quality across diverse formats.