Books Quote by John Wiley and Sons
““stock into a word-of-mouth bestseller. And for the next three years they bought For Dummies books, millions of them. And wrote us letters (maybe not millions of them, but lots). They thanked us for teaching them how to use their computer, their operating””
About This Quote
Source Book: Marketing Strategies, John Wiley & Sons, 1990s
The quote describes how a product became a bestseller through word‑of‑mouth and how customers bought related books and wrote appreciative letters.
In simple terms: Word‑of‑mouth made a product popular, leading to many sales and thank‑you letters.
Key Takeaway
Leverage social proof and customer feedback.
Themes
marketing
word‑of‑mouth
customer engagement
Mood
enthusiastic
grateful
Type
testimonial
promotional
When to use this quote
- product launch
- customer support
- community building
Key Concepts
viral growth
brand loyalty
consumer behavior
Questions to Reflect On
- How can you encourage customers to share their experiences?
- What feedback loops improve product adoption?
A Different Perspective
Success may depend on sustained quality, not just initial hype.
![“[Mary Wortley Montagu] wrote more letters, with fewer punctuation marks, than any Englishwoman of her day; and her nephew, the fourth Baron Rokeby, nearly blinded himself in deciphering the two volumes of undated correspondence which were printed in 1810. Two more followed in 1813, after which the…” quote by Agnes Repplier](https://sms4smile.com/quotes/img-quotes/b2b/agnes-repplier-1850_benefits_mary-wortley-montagu-wrote-more-letters_1332253.jpg)
![“[I wrote] '...letters designed to hide behind.” quote by Doris Lessing](https://sms4smile.com/quotes/img-quotes/0ce/doris-lessing-501_quote_i-wrote-letters-designed-to-hide-behind_990956.jpg)
