Concepts Quote by John Seely Brown
“For me, the concept of design is more than object-oriented; it encompasses the design of processes, systems and institutions as well. Increasingly, we need to think about designing the types of institutions we need to get things done in this rapidly accelerating world.”
About This Quote
Design should go beyond objects to include processes, systems, and institutions, especially as rapid change demands new structures.
In simple terms: Design includes systems and institutions, not just objects.
Key Takeaway
Think broadly when creating solutions.
Themes
design
systems
innovation
future
institutional change
Mood
analytical
forward‑looking
Type
strategic
philosophical
When to use this quote
- business strategy
- public policy
- technology development
Key Concepts
systems thinking
process design
institutional architecture
Questions to Reflect On
- What institutions need redesign?
- How can design address rapid change?
A Different Perspective
Design alone cannot solve societal issues.
![“[There are] unseen objects that await us, if we as architects begin to think about designing not the object, but a process to generate objects.” quote by Michael Hansmeyer](https://sms4smile.com/quotes/img-quotes/e29/michael-hansmeyer-58929_architect_there-are-unseen-objects-that-await-us-i_1374117.jpg)
![“I think that the important thing to know is, which is great about this country [the USA], when it comes to domestic issues, we all battle it out and fight it between the parties and all those kind of things to get things done, but when it comes to foreign issues, overseas kind of things, then we…” quote by Arnold Schwarzenegger](https://sms4smile.com/quotes/img-quotes/eae/arnold-schwarzenegger-657_battle_i-think-that-the-important-thing-to-know_201684.jpg)
