I believe that the concept of 'design' encompasses every aspect of customers's exposure to a brand, from the moment they hear about us to the first time they visit our store to the process of ordering and anticipating the arrival… — Neil Blumenthal Copy Share Image
For me, the concept of design is more than object-oriented; it encompasses the design of processes, systems and institutions as well. Increasingly, we need to think about designing the types of institutions we need to get things done in this… — John Seely Brown Copy Share Image
