Dreams Quote by John P. Kotter
“Leaders establish the vision for the future and set the strategy for getting there.”
About This Quote
Source Book: Leading Change, 1996
Leaders must define a clear future vision and devise a concrete strategy to achieve it.
In simple terms: Leaders set vision and strategy.
Key Takeaway
Create a compelling vision and roadmap.
Themes
leadership
strategy
vision
Mood
purposeful
determined
Type
strategic
motivational
When to use this quote
- business planning
- team alignment
- project initiation
- strategic meetings
Key Concepts
change management
goal setting
Questions to Reflect On
- What is your organization’s vision?
- How will you translate vision into action?
A Different Perspective
Vision without execution fails.
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