Change Quote by John P. Kotter
“It's very difficult to innovate without requiring people to do something different. And whenever you require people to do something different, you're talking about change.”
About This Quote
Source Book: Leading Change, John P. Kotter, 1996
Innovation demands new behaviors; change is essential to make people act differently.
In simple terms: Innovation needs new actions.
Embrace change to innovate.
Themes
Mood
Type
When to use this quote
- product development
- process redesign
- culture transformation
- team management
Key Concepts
Questions to Reflect On
- How can leaders lower resistance to new behaviors?
- What incentives motivate people to adopt change?
People may resist change due to comfort or fear.