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Change Quote by John P. Kotter

“It's very difficult to innovate without requiring people to do something different. And whenever you require people to do something different, you're talking about change.” quote by John P. Kotter
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“It's very difficult to innovate without requiring people to do something different. And whenever you require people to do something different, you're talking about change.”

John P. Kotter

About This Quote

Source Book: Leading Change, John P. Kotter, 1996

Innovation demands new behaviors; change is essential to make people act differently.

In simple terms: Innovation needs new actions.

Key Takeaway

Embrace change to innovate.

Themes

innovation change leadership

Mood

challenging inspirational

Type

advice leadership

When to use this quote

  • product development
  • process redesign
  • culture transformation
  • team management

Key Concepts

behavioral shift organizational dynamics

Questions to Reflect On

  • How can leaders lower resistance to new behaviors?
  • What incentives motivate people to adopt change?
A Different Perspective

People may resist change due to comfort or fear.

2.5 out of 5 (7 ratings)

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