Communication Quote by John Morley
“Three things matter in a speech - who says it, how he says it and what he says, and of the three, the latter matters the least”
About This Quote
Source Speech Writing Guide, 2010
The speaker’s identity and delivery outweigh the content, which is the least critical element.
In simple terms: Who and how matter more than what.
Key Takeaway
Focus on credibility and delivery.
Themes
communication
public speaking
message hierarchy
Mood
analytical
practical
Type
advice
communication
When to use this quote
- political speeches
- business presentations
- educational talks
Key Concepts
authenticity
tone
audience perception
Questions to Reflect On
- How can you balance substance with style?
- What makes a speaker credible?
A Different Perspective
Content still matters for lasting impact.
